MyImpactTool about us
At MyImpactTool, we believe in empowering positive change. Discover the driving force behind our mission and meet the passionate team shaping a brighter, more sustainable future.

My Impact Tool - More than just reporting

My Impact Tool is a talor-made platform dedicated to improving the environmental and societal performance of event & communication projects.

It generates a detailed report on the project's impact in several areas: biodiversity, circular performance, contribution to the Sustainable Development Goals (SDGs), carbon footprint, digital footprint & Inclusion.

In addition to offering an answer to those who are looking for a tool allowing them to measure their project’s impact, My Impact Tool was built to reach other objectives:

  • To guide any users in their sustainable development efforts by providing tips & a report that instantly identifies areas that need improvement. There is no prerequisite to start using our tool, you simply have to know you project.
  • To elevate awareness and knowledge about the sector major impact & issues. Users will progressively develop and integrate sustainable practices from the project's inception and will be able to compare themselves to peers in the same sector.
  • To meet increasingly strict environmental reporting requirements. It takes into account the whole value chain of a project conception & production, allowing any actor to measure and transparently present its results.

Our story

MyImpactTool was developed by VO Group, a communication group based in Brussels, that exists since 1992. VO supports private and institutional clients with everything from advice and strategy to implementation, while providing communication in all its forms (event, graphic, digital, artistic, technological), including content creation.

VO is convinced that respect for the environment and for human beings must be the natural corollary of economic development, innovation and creativity. For us, it is the expression of values that allow us to face the future together and to guarantee a positive future for coming generations.

This conviction is not just a statement of belief; along the way, VO has developed strong values that led to broad CSR Programme and ambitions that translated into solid commitments, as well as a results obligation regarding our internal management, office management and, above all, our communication and event activities.

To reach these objectives, at VO we have developed a large network of experts, who became partners and contributed to the creation of a tool to reflect on the best way to reach positive impact for our communication & events activities.

It all started with the creation of the Circular Event Toolkit in 2019, an internal project which objective was to gather all best circular practices to implement into our event organization, that received the support of the Be Circular funding programme. MyImpactTool was its natural next step to verify the application of best practices and to share our knowledge with a wider audience and allow all actors to design their projects, whether they are events or communication campaigns, in a more sustainable way.

Awards & certifications

The results achieved so far to increase our positive impact on the environment allowed us to get various recognitions.


The Eco-Management and Audit SchemeEco-Management and Audit Scheme was established by the European Commission to help organisations enhance their environmental performance, save energy, and optimise resource usage. It is a premium management instrument to evaluate, report, and improve organisations’ environmental performance.

We are certified since 2022.


ISO 14001 is an internationally agreed standard that sets out the requirements for an environmental management system. It helps organizations improve their environmental performance through more efficient use of resources and reduction of waste, gaining a competitive advantage and the trust of stakeholders.

We are certified since 2022.

Positive Impact Agency

This award is for an agency who commits to shift towards making a positive impact on the advertising industry, by balancing purpose and profit. This can be achieved by reducing impact on the environment and/or working on diversity/inclusion.

Awarded Gold two years in a row, in 2022 and 2023.

Innovator Agency

Award dedicated to the agencies that have (re)built themselves around new expertise’s, structures, tools, ways of working…, challenging existing models or offerings, and have been able to test this model with clients and measure its efficiency and effectiveness.

Awarded Silver in 2023.

Our commitment to sustainability

MyImpactTool was created to empower all actors and allow them to calculate, reduce and master the impact of their events and communication campaigns.

At My Impact Tool, we take a broad view of impact measurement. We offer calculations from a number of angles, including carbon footprint (according to the GHG Protocol), biodiversity impact, circular performance, contribution to the Sustainable Development Goals, digital impact, assessment of good practice in media use, and the inclusive performance of a project.

The sole aim of our tool is to help stakeholders understand their impact and reduce it.

In addition to the tool's functionalities, our team and our organisation follow the same logic of the responsible management system established by VO Group and recognised by our EMAS and ISO14001 certification. We therefore make every effort to minimise our impact on all aspects of our organisation, both in the office and online.

My Impact Tool has therefore been developed using the same impact management approach. Here are a few examples of measures taken to reduce the ecological footprint of the platform and its use by users.

  • Hosting on servers powered by renewable energy.
  • Clean code and minimum functionalities & plugins.
  • Reducing the weight of the site by hosting only what is necessary and rethinking image/video formats.

Our application has a score of 90/100 on EcoIndex

Our commitment to inclusivity

Our commitment goes beyond measuring environmental impact. We are dedicated to promoting Sustainable Development Goals (SDGs) and fostering inclusion by measuring and elevating the level of inclusion of your events and communication campaigns, ensuring a positive impact on every participant.

At MyImpactTool, we not only preach inclusivity, but we practice it. We believe that true impact starts with inclusion, so we've extended this commitment to our website's design.

MyImpactTool is built to make sustainability a shared journey for everyone. From structure and content to aids, contrast, colors, and keyboard accessibility, we've left no stone unturned. Our tool is designed to empower everyone to assess their impact, aligning with our belief that sustainability should be accessible to all, regardless of their abilities or background.

We believe that making a positive impact is a continuous journey. Regular user tests are also conducted to gather feedback, allowing us to continuously enhance the accessibility and usability of our platform.

Your feedback is invaluable, so feel free to reach out to us and share any comments you might have that can help us enhance your experience across the tool. Together, let's shape a more inclusive and impactful future.